AWARD-WINNING BRENTON HOTEL EMBRACES AUTHENTICITY & LOCAL SOURCING WITH MATTRESS CONCIERGE PARTNERSHIP

The award-winning Brenton Hotel, an upscale luxury boutique property situated on Newport, Rhode Island’s famous waterfront, is well-known for its unique sense of place and focus on local sourcing—right down to the hand-stitched mattresses in its guestrooms.    

The luxe beds are supplied by Mattress Concierge, and are hand-crafted in Connecticut, produced under private label by a family-owned mattress manufacturer that has been doing business since 1899.

As the Brenton team readied for the hotel’s opening five years ago, executives were considering the usual big-name mattress brands for the 57 guest rooms and suites, according to Andy Ross, managing director, and a veteran of the luxury hospitality business. That is, until  they were approached by Mattress Concierge.

“We were impressed by the company’s pitch and passion, and the marketer in me thought, ‘If this product is as good as it sounds, we’re going to be able to deliver something really exceptional…a sleeping experience supported by a story that speaks to everything we want to convey about the Brenton,’ ” Ross said. “The tie-in to the New England community was magical and everything about the brand was right, down to the custom labels sewn onto the mattresses.”

Doing business with Mattress Concierge actually changed the way, Ross, who has worked in sales and marketing for major hotel chains for more than three decades, thinks about a mattress’ role in the hospitality equation.

“I had always thought that the bed was a given when you are selling a hotel experience, and if you were talking about it, you were not really delivering information that was unique,” he said. “But encountering the kind of service, exceptional comfort, and individualized product that Mattress Concierge offers flipped the story in my head.”

The luxury mattresses, which Mattress Concierge custom makes for the Brenton, are the centerpiece of the hotel’s guest rooms, each with floor-to-ceiling windows that offer panoramic views of the harbor and the historic waterfront city.

With a contemporary nautical feel and a high-end aesthetic, the Brenton’s guest rooms are double the size of anything else in its market. “Our smallest room is 425 square feet and the bed floats in the center looking out sliders to the water. It’s not bumped up against a wall facing a tv. Guests feel as though they are on a ship, and along with the incredible view, they notice the comfort. I can’t tell you how many inquiries we get about the mattresses after people stay with us.” 

Indeed, the Brenton’s reviews tell the tale of the exceptional guest experience. Within six months of opening, the Brenton was accepted into Fine Hotels and Resorts. It has also earned its Virtuoso designation as a luxury property and was recognized by Travel & Leisure in year one, and Conde Nast in year two.

“We are so honored to be a partner to the Brenton’s success,” said Maura Zambarano, president of Mattress Concierge. “They understand the value a quality mattress has as part of the total guest experience and share our passion for delivering an elevated sleep experience through bespoke comfort, fine detail and quality materials sourced within 150 miles of our Connecticut production facility.”